|Duration:||2 Semesters (8 Months)|
|Credential Awarded:||Ontario College Graduate Certificate|
With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.
- A recognized degree from an accredited institution; OR
- Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
- English proficiency at the postsecondary level.
- Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.
Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.
Co-operative Education Option
During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.
|Co-op Model - Fall Start|
|Year 1||Semester 1||Semester 2||Work-Term|
- American Marketing Association (AMA)
- Internet Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
|Athabasca University||• Bachelor of Professional Arts in Communication Studies|
|Davenport University||• Any relevant Bachelor or Master of Business Administration|
|Griffith University||• Master of Marketing|
Important Academic Dates
Please take a few moments to view Important Academic Dates for your relevant term.
Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.
|2014/2015 Academic Year|
|Semester 1||Course Name||Hrs/Wk|
|CRM700||CRM - Process and Patterns I||4|
|MKM701||Applied Marketing Research||4|
|MKM704||Financial Aspects of Marketing||4|
|Semester 2||Course Name||Hrs/Wk|
|MKM803||Integrated Marketing Communications||4|
|MKM804||Interactive B2B Selling||4|
|MKM805||Strategic Marketing Management||3|
|CPP100||Co-op Professional Theory (co-op option only)||1|
|CPP200||Co-op Professional Practice (co-op option only)||1|
|Co-op Work-Term (co-op option only)|
|2015/2016 Academic Year|
|CRM - Process and Patterns I|
|Applied Marketing Research|
|Financial Aspects of Marketing|
|Integrated Marketing Communications|
|Interactive B2B Selling|
|Strategic Marketing Management|
|Co-op Professional Theory (co-op option only)|
|Co-op Professional Practice (co-op option only)|
|Co-op Work-Term (co-op option only)|
For more information, please visit: www.senecacollege.ca/school/mediamarketing
|Domestic Admissions Advisor:||Telephone: (416) 491-5050 Ext. 22840
|International Admissions Advisor:||Ida Yee
Telephone: (416) 491-5050 Ext. 22405
|Registration & Records Advisor:|
Telephone: (416) 491-5050 Ext. 77435
|Student Advisor:||Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
|Program Coordinator:||Robert Carroll
Telephone: (416) 491-5050 Ext. 77417
|Co-op Coordinator:||Krista Lonergan
Telephone: (416) 491-5050 Ext. 77622
|Program Acting Chair:||Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453