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  • Marketing Management

    Marketing Management

(Optional Co-op)

Program Code:MKM
Duration:2 Semesters (8 Months)
Credential Awarded:Ontario College Graduate Certificate

Program Description

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.


  • Individuals who have taken marketing-related courses at other institutions should choose the Brand Management graduate certificate.


Loading Tuition Costs

Your Career

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher or digital marketing manager.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model - Fall Start
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work-Term


  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts in Communication Studies


University/CollegeDegrees Available
Davenport University• Any relevant Bachelor or Master of Business Administration


University/CollegeDegrees Available
Griffith University• Master of Marketing

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
CRM700 CRM - Process and Patterns I 4
MKM701 Applied Marketing Research 4
MKM704 Financial Aspects of Marketing 4
MKM700 Management Skills 3
MKM706 Marketing Fundamentals 4
Semester 2 Course Name Hrs/Wk
MKM803 Integrated Marketing Communications 4
MKM804 Interactive B2B Selling 4
MKM805 Strategic Marketing Management 3
MKM915 Digital Marketing 3
MKM916 Interactive Marketing 3
CPP100 Co-op Professional Theory (co-op option only) 1
CPP200 Co-op Professional Practice (co-op option only) 1
Co-op Work-Term (co-op option only)

2015/2016 Academic Year
Semester 1
CRM - Process and Patterns I
Management Skills
Applied Marketing Research
Financial Aspects of Marketing
Marketing Fundamentals
Semester 2
Integrated Marketing Communications
Interactive B2B Selling
Strategic Marketing Management
Digital Marketing
Interactive Marketing
Co-op Professional Theory (co-op option only)
Co-op Professional Practice (co-op option only)
Co-op Work-Term (co-op option only)

Contact Us

For more information, please visit:

Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
International Admissions Advisor: Ida Yee
Telephone: (416) 491-5050 Ext. 22405
Registration & Records Advisor:
  Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Program Contacts:
Student Advisor: Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
Program Coordinator: Robert Carroll
Telephone: (416) 491-5050 Ext. 77417
Co-op Coordinator: Krista Lonergan
Telephone: (416) 491-5050 Ext. 77622
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
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