Contact Us Sign In
  • Pre-Media (Media and Communications Fundamentals)

    Pre-Media (Media and Communications Fundamentals)

Program Code:MFD
Duration:2 Semesters (8 Months)
Start Dates:Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Certificate

Program Description

Within the MFD program, you’ll develop a strong foundation in the fundamentals of writing, communications and visual media. Your studies will focus on developing and perfecting verbal, written, presentation and visual communication skills.

You’ll learn Presentation Skills, Creative Writing, Creative Problem Solving, Photography, Design Fundamentals, and Media as an Art Form. You’ll grow and improve as an effective communicator through study of professional and general education courses. Instructors in this program are industry experts and college education professionals. You’ll also benefit from the opportunity to explore a variety of options in the ever–evolving media and communication fields within the Schools of Media and Marketing and Creative Arts and Animation.

A better understanding of self will make possible the opportunity for you to understand your path and possibilities, and in turn, make an informed start for your scholastic career.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Applicant Selection:

  • As this is an oversubscribed program, applicants will be required to attend an orientation session and complete a mandatory $55 pre-admissions screening test. Please click here for a practice test. Applicants will also be required to complete program related assignments.


  • Although not required for admission, the following are considered assets:
    • Grade 12 mathematics;
    • Keyboarding skills;
    • Any art and/or computer graphics credits.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.


Loading Tuition Costs

Your Career

Gain a solid foundation in media and communications. Our two–semester Pre–Media certificate program is your best preparation for further study in Communication Arts. As a graduate of MFD, you’ll be equipped for programs leading to careers such as writer, producer, journalist, account director, client liaison, and production artist.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Semester 1 Course Name Hrs/Wk
EAC150 College English 3
MFD103 Program Preparation 3
MFD104 Surviving and Succeeding 2
MFD105 Introduction to Design 3
MFD107 Audio and Video Story Telling 2
MFD115 Storytelling Through Photography 3
PSY204 Perception and Communication 3
Semester 2 Course Name Hrs/Wk
MFD203 Media and Communications 2
MFD204 Professional Presentation Skills 3
MFD205 Electronic and Print Publishing 3
MFD215 Visual Problem Solving 2
SCA201 Media as an Art Form 3
SCA225 Creativity and New Media 3
XXXXXX General Education Option 3

Note: Graduation from the Pre–Media program is not a guarantee of acceptance into the School of Media and Marketing or Creative Arts and Animation diploma programs.

Contact Us

For more information, please visit:
Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
International Admissions Advisor: Julie Leong
Telephone: (416) 491-5050 Ext. 22380
Registration & Records Advisor:
  Sharina Khan
Telephone: (416) 491-5050 Ext. 33008
Program Contacts:
Program Coordinator: Suzanne Price
Telephone: (416) 491-5050 Ext. 33192
Program Acting Chair: Michael Maynard
Telephone: (416) 491-5050 Ext. 33335
Need more information?

Fill out the form below and we will be in touch.

At Seneca College we respect your privacy. We do not share your information with third parties.

* indicates required field.

Seneca – Toronto, Canada Edit Page