| Program Code: GBS | Campus: Newnham, Markham |
| Duration: 4 Semesters (2 Years) | Start Dates: Summer, Fall, Winter Start dates are subject to change |
| Credential Awarded: Ontario College Diploma | |
This two-year diploma program prepares students for careers in the global business market. Students will gain a comprehensive understanding of business fundamentals, including an appreciation of the marketing and accounting processes, and the conceptual thinking required by management in a changing social and business environment.
The General Business program is identical to the first two years of the three-year Business Administration programs. Upon successful completion of the GBS program, students may enrol in one of the Business Administration three-year diploma programs for semesters five and six. Please contact the Student Advisor for specific details.
Note: Students starting in January must take semester two during the summer.
Program Eligibility:
Applicant Selection:
Desirable:
The General Business Diploma is designed to provide you with the basic knowledge required to start and build your business management career. This program will provide you with an understanding of management functions and general managerial skills. The general nature of this program provides graduates with a great deal of flexibility in career options. Graduates generally secure employment in a variety of manufacturing, sales and service industries.
Graduates will have completed all requirements and can make application to CPSA to receive a Certificate of Professional Sales from the Canadian Professional Sales Association. Graduates will have also met all the educational requirements for the CPSA’s professional designation - Certified Sales Professional CSP.
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following universities and colleges:
| University/College | Degrees Available |
|---|---|
| Seneca College | • Bachelor of Applied Business, Municipal and Corporate Administration • Bachelor of Applied Business, Human Resources Strategy and Technology • Bachelor of Applied Business, International Accounting and Finance |
| Tyndale University College | • Bachelor of Arts, Business Administration |
| York University | • Bachelor of Administrative Studies (BAS) |
| University/College | Degrees Available |
|---|---|
| Algoma University | • Bachelor of Business Administration • Bachelor of Arts |
| University of Ottawa | • Bachelor of Commerce |
| University of Windsor | • Bachelor of Commerce |
| University/College | Degrees Available |
|---|---|
| Athabasca University | • Bachelor of Professional Arts – Governance, Law, and Management • Bachelor of Management or Bachelor of Commerce |
| University Canada West | • Bachelor of Commerce |
| Royal Roads University | • Bachelor of Commerce in Entrepreneurial Management |
| University/College | Degrees Available |
|---|---|
| University at Buffalo | • Bachelor of Science in Business Administration |
| Davenport University | • BBA – Health Service Administration, International Business, Management, Marketing or BBA/MBA – Strategic Management |
| University/College | Degrees Available |
|---|---|
| University of Western Sydney | • Bachelor of Business and Commerce (Management) |
One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.
| Semester 1 | Subject Name | Hrs/Wk |
|---|---|---|
| BUS106 | Business - Its Nature and Environment | 4 |
| EAC150 | College English | 3 |
| ICA001 | Introduction to Computers and Applications | 2 |
| MRK106 | Marketing I | 4 |
| QNM106 | Mathematics of Finance | 4 |
| SSC100 | Success Strategies for College | 2 |
| Semester 2 | Subject Name | Hrs/Wk |
| ACC106 | Accounting I | 4 |
| BUS206 | Business Management | 4 |
| MRK213 | Foundations of Strategic Marketing and Planning | 4 |
| SMS202 | Microcomputer Business Applications II | 3 |
| XXXXXX | General Education Option | 3 |
| Semester 3 | Subject Name | Hrs/Wk |
| ACC212 | Financial Analysis | 4 |
| EAC394 | Effective Business Writing | 3 |
| MRK320 | Marketing: Effective Selling | 4 |
| MSC310 | Decision Analysis I | 4 |
| XXXXXX | General Education Option | 3 |
| Semester 4 | Subject Name | Hrs/Wk |
| BUS400 | Business Economics | 2 |
| CAP500 | Career Planning | 1 |
| IBM600 | International Business Management | 4 |
| MGS350 | Management Studies: Canadian Business Law | 4 |
| XXXXXX | Professional Option | 4 |
| XXXXXX | General Education Option | 3 |
The subjects listed below are a representative sample of those which may be available. Students will be advised during semester two which options will be offered for semester four.
| Professional | Subject Name | Hrs/Wk |
|---|---|---|
| EBM510 | Entrenpreneurship | 4 |
| EQQ501 | Emotional Intelligence and the Workplace | 3 |
| GBP400 | Global Business Placement | 4 |
| MGS521 | Business Ethics and Values | 4 |
| MGS523 | Introduction to Electronic Commerce | 4 |
| MGS524 | Effective Leadership | 4 |
| MGS525 | Evolution of Managerial Thought | 4 |
| MGS600 | Management Studies: Supervision | 4 |
| MRK525 | Business to Business Marketing | 4 |
| OPM400 | Production and Operations Management - Manufacturing and Services | 4 |
| RET500 | Understanding the Retail Business | 4 |
Note: Professional option subjects not having a minimum of 30 students enrolled may be cancelled at the discretion of the School. Not all professional options are offered every semester.

| Program Student Advisor: | Aniko Murtescu Telephone: (416) 491-5050 Ext. 2675 Email: Aniko.Murtescu@senecac.on.ca |
| Program Chair: | Chris Dudley Telephone: (416) 491-5050 Ext. 2386 Email: chris.dudley@senecac.on.ca |
| Admissions Advisor: | Margaret Lim Telephone: (416) 491-5050 Ext. 2806 Email: margaret.lim@senecac.on.ca |
| Registration & Records Advisor: | |
| Markham Campus | Ingrid Huizing Telephone: (416) 491-5050 Ext. 7435 Email: ingrid.huizing@senecac.on.ca |
| Newnham Campus | Rebecca Singh Telephone: (416) 491-5050 Ext. 2465 Email: rebecca.singh@senecac.on.ca |
Seneca College of Applied Arts and Technology