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General Business

General Business

Program Code: GBS Campus: Newnham, Markham
Duration: 4 Semesters (2 Years) Start Dates: Summer, Fall, Winter
Start dates are subject to change
Credential Awarded: Ontario College Diploma

Program Description

This two-year diploma program prepares students for careers in the global business market. Students will gain a comprehensive understanding of business fundamentals, including an appreciation of the marketing and accounting processes, and the conceptual thinking required by management in a changing social and business environment.

The General Business program is identical to the first two years of the three-year Business Administration programs. Upon successful completion of the GBS program, students may enrol in one of the Business Administration three-year diploma programs for semesters five and six. Please contact the Student Advisor for specific details.

Note: Students starting in January must take semester two during the summer.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
  • Grade 12 English: ENG4(C) or ENG4(U)
  • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)

Applicant Selection:

  • Applicant grades in pre-requisite subjects (or their equivalents) may be used as a basis for the selection of candidates.

Desirable:

  • Basic proficiency in word processing, preferably Microsoft Word.

Your Career

The General Business Diploma is designed to provide you with the basic knowledge required to start and build your business management career. This program will provide you with an understanding of management functions and general managerial skills. The general nature of this program provides graduates with a great deal of flexibility in career options. Graduates generally secure employment in a variety of manufacturing, sales and service industries.

Canadian Professional Sales Association (CPSA)

Graduates will have completed all requirements and can make application to CPSA to receive a Certificate of Professional Sales from the Canadian Professional Sales Association. Graduates will have also met all the educational requirements for the CPSA’s professional designation - Certified Sales Professional CSP.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following universities and colleges:

Toronto

University/CollegeDegrees Available
Seneca College• Bachelor of Applied Business, Municipal and Corporate Administration
• Bachelor of Applied Business, Human Resources Strategy and Technology
• Bachelor of Applied Business, International Accounting and Finance
Tyndale University College• Bachelor of Arts, Business Administration
York University• Bachelor of Administrative Studies (BAS)

Ontario

University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Arts
University of Ottawa• Bachelor of Commerce
University of Windsor• Bachelor of Commerce

Canada

University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts – Governance, Law, and Management
• Bachelor of Management or Bachelor of Commerce
University Canada West• Bachelor of Commerce
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management

U.S.

University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
Davenport University• BBA – Health Service Administration, International Business, Management, Marketing or BBA/MBA – Strategic Management

International

University/CollegeDegrees Available
University of Western Sydney• Bachelor of Business and Commerce (Management)

General Education

One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.

The Importance of Learning Skills

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Curriculum

Semester 1 Subject Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
ICA001 Introduction to Computers and Applications 2
MRK106 Marketing I 4
QNM106 Mathematics of Finance 4
SSC100 Success Strategies for College 2
 
Semester 2 Subject Name Hrs/Wk
ACC106 Accounting I 4
BUS206 Business Management 4
MRK213 Foundations of Strategic Marketing and Planning 4
SMS202 Microcomputer Business Applications II 3
XXXXXX General Education Option 3
 
Semester 3 Subject Name Hrs/Wk
ACC212 Financial Analysis 4
EAC394 Effective Business Writing 3
MRK320 Marketing: Effective Selling 4
MSC310 Decision Analysis I 4
XXXXXX General Education Option 3
 
Semester 4 Subject Name Hrs/Wk
BUS400 Business Economics 2
CAP500 Career Planning 1
IBM600 International Business Management 4
MGS350 Management Studies: Canadian Business Law 4
XXXXXX Professional Option 4
XXXXXX General Education Option 3

Professional Options

The subjects listed below are a representative sample of those which may be available. Students will be advised during semester two which options will be offered for semester four.

Professional Subject Name Hrs/Wk
EBM510 Entrenpreneurship 4
EQQ501 Emotional Intelligence and the Workplace 3
GBP400 Global Business Placement 4
MGS521 Business Ethics and Values 4
MGS523 Introduction to Electronic Commerce 4
MGS524 Effective Leadership 4
MGS525 Evolution of Managerial Thought 4
MGS600 Management Studies: Supervision 4
MRK525 Business to Business Marketing 4
OPM400 Production and Operations Management - Manufacturing and Services 4
RET500 Understanding the Retail Business 4

Note: Professional option subjects not having a minimum of 30 students enrolled may be cancelled at the discretion of the School. Not all professional options are offered every semester.

Educational Pathways

Educational Pathways

Contact Us

Program Student Advisor: Aniko Murtescu
Telephone: (416) 491-5050 Ext. 2675
Email: Aniko.Murtescu@senecac.on.ca
Program Chair: Chris Dudley
Telephone: (416) 491-5050 Ext. 2386
Email: chris.dudley@senecac.on.ca
Admissions Advisor: Margaret Lim
Telephone: (416) 491-5050 Ext. 2806
Email: margaret.lim@senecac.on.ca
Registration & Records Advisor:  
Markham Campus Ingrid Huizing
Telephone: (416) 491-5050 Ext. 7435
Email: ingrid.huizing@senecac.on.ca
Newnham Campus Rebecca Singh
Telephone: (416) 491-5050 Ext. 2465
Email: rebecca.singh@senecac.on.ca

Seneca College of Applied Arts and Technology