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  • Fashion Business Management

    Fashion Business Management

Program Code:FBM
Duration:6 Semesters (3 Years)
Credential Awarded:Ontario College Advanced Diploma

Program Description

Seneca's Fashion Business Management program prepares you for the increasingly competitive, global and innovative fashion and retail industries. You'll gain a strong foundation in business and fashion studies in the first four semesters, and then you’ll delve into specialized areas such as fashion product development (including ethical sourcing and the applications of creative software) and marketing communications (including social media and public relations). In the Field Capstone project, you'll apply your marketing and product development skills to help a fashion industry "client" find new ways to do business. Field Placement exposes you to a head office environment and what executives do at this level in the industry.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics (C) or (U) or Grade 11 Mathematics (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).


  • Although not required for admission, business, computer and fashion studies are recommended for your success in the program.
  • Work experience in the field is also beneficial.


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Your Career

As a graduate of the Fashion Business Management program, you'll have the technical and transferable skills you need to pursue the widest range of career opportunities in the fashion business industry today. These include product development, buying, merchandise planning and allocation, category management, merchandising for manufacturing, sourcing, importing, logistics, wholesale sales management and marketing communications.


  • Apparel Affinity Group
  • Costume Society of Ontario
  • Fashion Group International
  • Retail Council of Canada
  • Textile Society of Canada

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):



University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Retail Management


University/CollegeDegrees Available
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
EAC150 College English 3
FBF100 Business of Fashion 3
FPF150 Psychology of Fashion 3
RBC152 Business Communications I 2
RRM153 Retail Marketing 4
Semester 2 Course Name Hrs/Wk
FSH200 Evolution of Fashion 3
RBC261 Business Communications II 2
RCS255 Exceptional Customer Service 3
REM253 Retail Mathematics 4
RVS351 Visual Merchandising and Space Planning 3
XXXXXX General Education Option 3
  Field Placement
Semester 3 Course Name Hrs/Wk
AMA411 Applied Marketing I 4
FTX252 Fabric Fundamentals I 3
RFB353 Fashion Buying 4
ROM300 Organizational Management I 3
RSO354 * Retail Store Operations 4
XXXXXX General Education Option 3
  Field Placement
Semester 4 Course Name Hrs/Wk
FCA454* Design Applications/Introduction 3
FPD451 Product Development I 3
FTX352 Fabric Fundamentals II 4
RMC561 Fashion Marketing Communications 3
ROM400 Organizational Management II 3
XXXXXX General Education Option 3
FPL400 Field Placement**
Semester 5 Course Name Hrs/Wk
AMA501 Applied Marketing II 4
FCA554 Design Applications for Product Development 3
FDM510 Digital Marketing 4
FIN500 Forecasting and Innovation 3
FLD510 Field Capstone Project 3
FME551 Merchandise Evaluation 3
  Field Placement
Semester 6 Course Name Hrs/Wk
FLD610 Field Capstone Project 3
FPR601 Public Relations 2
FPD660 Advanced Product Development 5
RIR555 International Fashion Retailing 4
RLO565 Global Logistics Management 3
FPL600 Field Placement**

* * Offered in semesters 3 or 4

** Field Placements (FPL400 and FPL600) In order to gain exposure to key functions in the fashion industry, students complete FPL400 by the end of semester four. Students will complete FPL600 at the end of semester six in order to graduate. Additional hour to be timetabled as "RES".

General Education:

One of the general education courses must be a literature course (from any category) for which College English is a prerequisite.

2015/2016 Academic Year
Semester 1
College English
Business of Fashion
Psychology of Fashion
Business Communications I
Retail Marketing
Semester 2
Evolution of Fashion
Business Communications II
Exceptional Customer Service
Retail Mathematics
Visual Merchandising and Space Planning
General Education Option
Field Placement
Semester 3
Applied Marketing I
Fabric Fundamentals I
Fashion Buying
Organizational Management I
Retail Store Operations*
General Education Option
Semester 4
Design Applications/Introduction*
Product Development I
Fabric Fundamentals II
Fashion Marketing Communications
Organizational Management II
General Education Option
Field Placement**
Semester 5
Applied Marketing II
Design Applications
Digital Marketing I
Forecasting and Innovation
Field Capstone Project
Merchandise Evaluation
Field Placement
Semester 6
Advanced Product Development
Digital Marketing II
Field Capstone Project
International Fashion Retailing
Global Logistics Management
Field Placement**

* Offered in semesters 3 and 4.
** Field Placements: In order to gain exposure to key functions in the fashion industry, students complete the first Field Placement by the end of semester. Students will complete the second Field Placement at the end of semester six in order to graduate. Additional hour to be timetabled as "RES".

General Education:

One of the general education courses must be a literature course (from any category) for which College English is a prerequisite.

Contact Us

For more information, please visit our website at:
Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
International Admissions Advisor: Simona Cojanu
Telephone: (416) 491-5050 Ext. 22758
Registration & Records Advisor:
  Eric Kiely
Telephone: (416) 491-5050 Ext. 22465
Program Contacts:
Program Coordinator: Judy Cameron
Telephone: (416) 491-5050 Ext. 22172
Program Chair: Gitte Hansen
Telephone: (416) 491-5050 Ext. 22160
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Seneca's Fashion Business

Seneca graduate Jennie talks about her program and working in Seneca's on-campus fashion boutique. Video


Seneca's Fashion Resource Centre

Seneca's Fashion Resource Centre is a collection of more than 10,000 garments and fashion accessories dating from the mid-1800s to present day. Everything in the collection, from the Victorian corsets to the designer originals, is used as teaching aids for student in Seneca's fashion programs. Video


Fashion Business Management

Highlights from Fashion Business Management on flckr

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