Event Management - Event and Exhibit Design

Program Description

The Event Management - Event and Exhibit Design program aims at giving students the necessary breadth and depth of knowledge to gain employment and to advance their career success within the special events and exhibit industry (galas, festivals, parades, and trade shows). This program focuses on managing the design process for special events and exhibits, specifically the analysis, planning, budgeting, sourcing, and creation of décor, props and visuals for events and exhibits. Curriculum is designed and delivered from a practical perspective by industry professionals who combine many years of experience in design, special events, and exhibit management.

Students learn to:

1. Apply the principles of marketing and research to events and exhibits;
2. Analyze, synthesize, develop and design the necessary elements for events;
3. Analyze, synthesize, develop and design the necessary elements for exhibits;
4. Plan, execute and evaluate the installation of events and exhibits;
5. Analyze and develop promotional materials that consistently deliver key messages;
6. Develop and implement financial initiatives based on event/exhibit objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives;
7. Develop, install and co-ordinate effective site and facility operations;
8. Evaluate and apply strategies for effective human resource management related to the installation of events and exhibits;
9. Apply accounting and financial knowledge and skills to the installation of events and exhibits;
10. Apply business administration skills to the installation of events and exhibits;
11. Evaluate and apply industry professional standards, legislative requirements and ethical principles to event and exhibit management.

Admission Requirements

Program Eligibility:

• Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent in Visual Merchandising Arts, Fashion Design, Interior Design, Industrial Design or Graphic Design,* or mature students who are members of ISES, CSES or IAEM with two or three years documented work experience in special events or exhibits.
• Proficiency in English at the college level.
• Demonstrated understanding of the principles of applied design.
• Hands-on experience with physical skills such as painting, sewing, cutting, designing.
• Proficient with a computer, software and applications such as Word, Excel, PowerPoint, email and Internet.

Applicant Selection:

• Applicants must submit a resume, prepare a portfolio, and write a brief essay describing why they want to enrol in the program.

* Applicants with other post-secondary credentials may be required to take additional pre-requisite subjects.

Your Career

Graduates of this program will be prepared for career opportunities such as Special Events Organizer, Trade Show Planner/ Designer, Assistant Event Co-ordinator, Junior Exhibit/Event Designer, Assistant Creative Director, and Festival Organizer.

Affiliations and Associations

• ISES (International Special Events Society)
• CSES (Canadian Special Events Society)
• The Design Exchange

The Importance of Learning Skills

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Curriculum

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