Brand Management

Program Description

Brand Management involves analyzing all aspects of a brand and then devising a plan in order to build brand equity. Seneca’s Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co-op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management, or mathematics to develop strategies with your peers.

Admission Requirements

Program Eligibility:

• A degree or three-year diploma from a recognized college/university and/or mature student status with 3 to 5 years of documented, related work experience.
• English proficiency at the college level.

Recommended:

• It is recommended that students have basic proficiency in College English and Mathematics, personal computer applications, including: word processing; spreadsheets; presentations; and an introductory marketing course.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

Brand Management is one of the major factors in any company’s success. As a graduate from Seneca’s Brand Management program, you’ll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists, and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

Co-operative Education Program

During the first semester, you’ll have the opportunity to apply for admission to the coop option. Co-op provides you with the opportunity to secure a paid work term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered (see Student Advisor or Co-op Coordinator for details).

Affiliations and Associations

• American Marketing Association (AMA)
• Internet Advertising Bureau of Canada (IAB)
• The Canadian Professional Sales Association. (CPSA)
• Canadian Marketing Association (CMA)
• Greater Toronto Marketing Alliance (GTMA)

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

U.S.

Curriculum

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