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  • Brand Management

    Brand Management

(Optional Co-op)

Program Code:BMK
Duration:2 Semesters (8 Months)
Credential Awarded:Ontario College Graduate Certificate

Program Description

Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.

Admission Requirements

Program Eligibility:

  • A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
  • Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
  • English proficiency at the postsecondary level.


Applicants with a recognized degree from an accredited institution, who lack marketing-related courses, are encouraged to apply for the Marketing Management Graduate Certificate.


Loading Tuition Costs

Your Career

Brand Management is one of the major factors in any company's success. As a graduate from Seneca’s Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of  semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

Co-op Model
  Fall Winter Summer
Year 1 Semester 1 Semester 2 Work-Term


  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Transfer Pathways

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Davenport University• Any relevant Bachelor or Master of Business Administration


University/CollegeDegrees Available
Griffith University• Master of Marketing

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2014/2015 Academic Year
Semester 1 Course Name Hrs/Wk
BMK710 Brand Strategy I 4
BMK711 Brand Metrics I 4
BMK713 Advertising and Promotion 4
BMK714 Strategic Project I 1
CRM700 CRM - Process and Patterns I 4
MKM701 Applied Marketing Research 4
Semester 2 Course Name Hrs/Wk
BMK810 Brand Strategy II 4
BMK811 Brand Metrics II 4
BMK812 Integrated Brand Communications 4
MKM915 Digital Marketing 3
MKM916 Interactive Marketing 3
CPP100 Co-op Professional Theory (co-op option only) 1
CPP200 Co-op Professional Practice (co-op option only) 1
Summer Course Name
Co-op Work-Term (co-op option only)

2015/2016 Academic Year
Semester 1
Brand Strategy I
Brand Metrics I
Advertising and Promotion
Applied Market Research
CRM - Process and Patterns I
Semester 2
Brand Strategy II
Brand Metrics II
Integrated Brand Communications
Digital Marketing
Interactive Marketing
Co-op Professional Theory (co-op option only)
Co-op Professional Practice (co-op option only)
Co-op Work-Term (co-op option only)

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
International Admissions Advisor: Ida Yee
Telephone: (416) 491-5050 Ext. 22405
Registration & Records Advisor:
  Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Program Contacts:
Student Advisor: Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
Program Coordinator: Robert Carroll
Telephone: (416) 491-5050 Ext. 77417
Co-op Coordinator: Krista Lonergan
Telephone: (416) 491-5050 Ext. 77622
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
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Brand Management Video

Brand Management student Erin talks about her program, professors and plans for the future. Click on image to begin video.

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