| Program Code: BMK | Campus: Markham |
| Duration: 2 Semesters (8 Months) | Start Dates: Fall Start dates are subject to change |
| Credential Awarded: Ontario College Graduate Certificate | |
Brand Management involves analyzing all aspects of a brand and then devising a plan in order to build brand equity. Seneca’s Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co-op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management, or mathematics to develop strategies with your peers.
Program Eligibility:
Recommended:
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.
Brand Management is one of the major factors in any company’s success. As a graduate from Seneca’s Brand Management program, you’ll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists, and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.
During the first semester, you’ll have the opportunity to apply for admission to the coop option. Co-op provides you with the opportunity to secure a paid work term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered (see Student Advisor or Co-op Coordinator for details).
| Co-op Model - September Start | |||
| Sept-Dec | Jan-Apr | May-Aug | |
| Year 1 | Semester 1 | Semester 2 | Work Term |
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
| University/College | Degrees Available |
|---|---|
| Centenary College | • Master's in Business Administration (MBA) |
| Davenport University | • Any relevant Bachelors or Master of Business Administration |
| Subject Name | Hrs/Wk | |
|---|---|---|
| BMK710 | Brand Strategy I | 4 |
| BMK711 | Brand Metrics I | 4 |
| BMK714 | Strategic Project I | 1 |
| BMK803 | Managing Brands in a Service Economy | 4 |
| MKM701 | Applied Marketing Research | 4 |
| PRM700 | Project Management | 3 |
| Semester 2 | Subject Name | Hrs/Wk |
| BMK810 | Brand Strategy II | 4 |
| BMK811 | Brand Metrics II | 4 |
| BMK812 | Integrated Brand Communications | 4 |
| BMK814 | Strategic Project II | 4 |
| CRM700 | CRM - Process and Patterns I | 4 |
| CPP100 | Co-op Professional Theory (co-op option only) | 2 |
| CPP200 | Co-op Professional Practice (co-op option only) | 2 |
| Summer | Subject Name | |
| Co-op Work Term (co-op option only) | ||
| Program Coordinator: | Robert Carroll Telephone: (416) 491-5050 Ext. 7417 Email: Robert.Carroll@senecac.on.ca |
| Co-op Coordinator: | Deb McKenzie Telephone: (416) 491-5050 Ext. 7615 Email: deb.mckenzie@senecac.on.ca |
| Program Chair: | Marianne Marando Telephone: (416) 491-5050 Ext. 3440 Email: marianne.marando@senecac.on.ca |
| Admissions Advisors: | |
| Domestic Admissions Advisor: | Doug Hammond Telephone: (416) 491-5050 Ext. 2127 Email: doug.hammond@senecac.on.ca |
| International Admissions Advisor: | Ann Dolan Telephone: (416) 491-5050 Ext. 2758 Email: ann.dolan@senecac.on.ca |
| Registration & Records Advisor: | Marc Combetto Telephone: (416) 491-5050 Ext. 7435 Email: marc.combetto@senecac.on.ca |
Seneca College of Applied Arts and Technology