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  • Business Administration - Entrepreneurship and Small Business

    Business Administration - Entrepreneurship and Small Business

Program Code:BAS
Campus:Newnham, Markham
Duration:6 Semesters (3 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Advanced Diploma

Program Description

The Business Administration – Entrepreneurship and Small Business program adds entrepreneurial and small business know–how to a powerful foundation of business knowledge and skills. The skills learned in this program are essential to business owners and established businesses and organizations.

At the School of Business Management (SBM), you’ll spend the first four semesters building a practical grounding in contemporary management theory. These four semesters are common to all SBM programs.

In the final two semesters, you’ll develop the skills required for the planning, start–up, management, and expansion of successful small businesses. But it’s not all classroom learning. You’ll be exposed to stories of challenges faced by prominent business owners at the Entrepreneurship Guest Speaker Series.

Instructors will guide you and your colleagues through the process of identifying innovative and promising venture ideas for your own business plan. At our “Shark’s Pond” event, you’ll present and defend these ideas, sink or swim, to industry leaders.

Your learning experience is rounded out through seminars, case analysis, online business simulations, and a venture practicum in which you will gain practical experience as an entrepreneur of your own venture, or under the direction of another entrepreneur. A component of the practicum involves managing a project in consultation with a Board of Advisors.

After completing the program, you’ll have the tools to develop and present a finished business plan to the Canadian Youth Business Foundation ( and be considered for a $15,000 loan.

You’ll also benefit from Seneca’s many partnerships with outside organizations such as receiving free membership into the Association of Chinese Canadian Entrepreneurs (

Program Learning Outcomes:

This Seneca College program meets the system-wide standards as set by the Ministry of Training, Colleges and Universities.

The graduate has reliably demonstrated the ability to:

  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization’s business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization’s business activities.

Essential Employability Skills:

Graduates of this program are also expected to demonstrate the essential employability skills learning outcomes as outlined on the Ministry of Training, College and Universities website.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.


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Your Career

Canada boasts close to 2.5 million entrepreneurs who, as small business owners, combine to contribute over 30% of it's GDP. Entrepreneurs drive job creation, productivity, and economic growth. With stats like these, it’s clear that small ventures can add up to big business. Graduate from the three–year Business Administration – Entrepreneurship and Small Business program and your career could include running your own business, growing an existing business or virtually anything else related to successful entrepreneurship.

Certificate in Management and Administration (C.I.M.)

In 2009, Seneca became the first institution in Canada to have full–time programs accredited by the Canadian Institute of Management (C.I.M.).

Upon graduation from the Business Administration – Entrepreneurship and Small Business program you will have met all the requirements for the C.I.M. designation once you have completed two years of managerial work experience and made appropriate application to the Canadian Institute of Management.

Canadian Professional Sales Association (CPSA)

Upon graduation you will have completed all educational requirements and can make application to CPSA to receive a Certificate of Professional Sales from the Canadian Professional Sales Association. You will also have met all the educational requirements for the CPSA’s professional designation – Certified Sales Professional CSP.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management – Direct Entry
• Bachelor of Commerce, Business Technology Management – Degree Completion
Seneca College• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
• Bachelor of Commerce, International Business Management
• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
Tyndale University College• Bachelor of Arts (Business Administration, Business Administration – International Development or Business Administration – Co-op)
York University• Bachelor of Administrative Studies (BAS)


University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration (3 year) or Honours Bachelor of Commerce (4 year)
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration, Bachelor of Commerce
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce – Honours Business Administration


University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts - Governance, Law and Management
• Bachelor of Management or Bachelor of Commerce
• Bachelor of Human Resources and Labour Relations
Okanagan College• Bachelor of Business Administration
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management or Bachelor of Business Administration in Sustainability and International Business


University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Northwood University• Bachelor of Business Administration (BBA), with majors in Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)


University/CollegeDegrees Available
Birmingham City University• BA (Hons) Business Administration (Top-up)
• BA (Hons) International Business (Top-up)

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant semester.


Core Curriculum
Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 4
EAC150 College English 3
MRK108 Introduction to Marketing 3
QNM106 Mathematics of Finance 4
SSC100 Success Strategies for College 2
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 4
MGS350 Management Studies: Canadian Business Law 4
MRK213 Foundations of Strategic Marketing and Planning 4
SMS202 Microcomputer Business Applications II 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
ACC212 Financial Analysis 4
EAC394 Effective Business Writing 3
HRA701 Introduction to Human Resources Management 3
MRK320 Marketing: Effective Selling 4
MSC310 Decision Analysis I 4
XXXXXX General Education Option 3
Curriculum - BAS
Semester 4 Course Name Hrs/Wk
BUS206 Business Management 4
BUS400 Business Economics 3
CRM400 CRM & Selling 3
IBM600 International Business Management 4
OPM400 Production and Operations Management - Manufacturing and Services 4
XXXXXX General Education Option 3
Semester 5 Course Name Hrs/Wk
EBM510 Entrepreneurship 4
EBM530 Planning a New Business Venture 4
FIS404 Financial Analysis: Retail and Entrepreneurship 4
MGS521 Business Ethics and Values 4
XXXXXX Professional Option 4
Semester 6 Course Name Hrs/Wk
CAP500 Career Planning 1
EBM630 Taxation for Entrepreneurs 4
EBM650 Small Business Problem Solving 4
EBM660 Venture Practicum 4
MGS522 Negotiation Strategies for Business 4
XXXXXX Professional Option 4
XXXXXX Professional Option 4

Note: Students in the Entrepreneurship and Small Business specialization must maintain a G.P.A. of 2.0 or better to remain in the program.

Students interested in pursuing a degree are advised to take Statistics (QNM222) as a professional option.

Professional Options

Professional options may be taken in semesters 5 and 6. The courses listed below are a representative sample of those which may be available. Students will be advised during semester 4 which options will be offered for semesters 5 and 6.

Professional Course Name Hrs/Wk
ENV500 Environmentalism and Commerce 3
ERP500 Enterprise Resource Planning 4
EQQ501 Emotional Intelligence and the Workplace 3
GBP400 Global Business Placement 4
HRA701 Introduction to Human Resources Management 4
MGS522 Negotiation Strategies for Business 4
MGS523 Introduction to Electronic Commerce 4
MGS524 Effective Leadership 4
MGS525 Evolution of Managerial Thought 4
MGS526 Business Strategy and Strategic Decision Making 4
MGS560 Business Sustainability 3
MGS590 Nonprofit and Social Enterprise Management 3
MRK525 Business to Business Marketing 4
MSC510 Decision Analysis II 3
OPM500 Business Logistics - Supply Chain Management 4
OPM510 Total Quality Management 4
OPM600 Purchasing and Materials Management 4
OPM610 Production Scheduling and Inventory Management 4
QNM222 Business Statistics 4
RET500 Understanding the Retail Business 4
RET510 Retail Promotion 4
RET670 Customer Service in a Networked World 3
WAM507 Workplace - Attitudes and Motivation 4

Note: Professional option courses not having a minimum of 30 students enrolled may be cancelled at the discretion of the School. Not all professional options are offered every semester.

Educational Pathways

The benefit of a common curriculum in the first two years is that it gives you the flexibility to transfer your earned credits to the four Business Administration programs listed in the chart below. The first four semesters are offered at both Newnham and Markham Campuses. The fifth and sixth semesters of these programs are offered at Newnham Campus only.

There’s also flexibility provided through pathways to other programs in the Faculty of Business. First–year curricula at the School of Business Management are very similar to those of the Schools of Marketing, International Business, Accounting and Financial Services, and the Centre for Human Resources. This means you’re able to transfer to programs in these other schools with credits already earned for the first year.

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Margaret Lim
Telephone: (416) 491-5050 Ext. 22806
International Admissions Advisor: Simona Cojanu
Telephone: (416) 491-5050 Ext. 22758
Registration & Records Advisors:
Newnham Campus: Lisa Dalla-Zuanna
Telephone: (416) 491-5050 Ext. 22462
Markham Campus: Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Program Contacts:
Program Student Advisor (Newnham Campus): Aniko Murtescu
Telephone: (416) 491-5050 Ext. 22675
Program Student Advisor (Markham Campus): Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
Program Coordinator (Newnham Campus): To Be Announced
Program Coordinator (Markham Campus): David Bath
Telephone: (416) 491-5050 Ext. 77535
Program Chair: Chris Dudley
Telephone: (416) 491-5050 Ext. 22386
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Business Administration - Entrepreneurship and Small Business

Cheryl, a graduate of Seneca's Business Administration - Entrepreneurship and Small Business program talks about how Seneca prepared her to own and operate her own business. Video


“The moment I decided to further my education, life, as I knew it, began to change. Attending Seneca College for 3 years specializing in Entrepreneurship gave me the appropriate foundation to develop and enhance my skills. The Professors at Seneca College are experts in their field. They are professional, supportive and dedicated to ensure success for every student. My experience at Seneca inspired me to learn and become the entrepreneur I’ve always aspired to be. Seneca College was a valuable experience that has enabled me to start a business and be competitive in today’s advancing world!"

Valerie Neill
2008 Graduate, BADE
Co–owner, Judy Black
(line of fashion wear & accessories)

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