Business Administration - Marketing (Management Specialization)

Program Description

The Business Administration - Marketing Program provides the opportunity for "careerready" graduates. The program prepares graduates for entry-level marketing positions with an enhanced focus on integrating marketing fundamentals through advanced applications of technical, analytical, problemsolving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case analysis. Marketing graduates are prepared for today’s dynamic world, and for tomorrow’s increasingly changing and challenging environment.

Highly experienced faculty and staff bring the real world of marketing into the classroom by maintaining the highest standard of academic quality in an enriched marketing curriculum. One of the greatest strengths of the Marketing program is that faculty, staff and students work together to support student success.

Year three is designed to provide students with a highly dynamic intense integration of strategic marketing concepts and frameworks. The students will fully integrate classroom experiences to real-life business situations.

Admission Requirements

Program Eligibility:

• Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
• Grade 12 English: ENG4(C) or ENG4(U)
• Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)

Note: Although not required for admission, keyboarding skills and/or any computer graphic skills are helpful.

Your Career

The Business Administration - Marketing Program focuses on preparing graduates with the creativity, expertise, and confidence to respond effectively to changing marketing environments. Career opportunities exist to perform marketing functions in both the business to consumer and business to business industry sectors. Graduates can expect to pursue rewarding careers as Marketing Managers, Marketing Co-ordinators, Account Managers, Product Managers, Brand Managers, Interactive Marketing Managers, Market Researchers, Event and Trade Show Marketers, Sports Marketers, Sales Account Managers, Media Buying and Planning, and Media Sales Managers.

Pathways to Flexible Learning

Students entering semester one may study the Business Administration - Marketing program through flexible delivery options which may include distance and/or in class learning. For further information on flexible learning opportunities, please contact the Student Advisor.

Specializations

Students admitted into the Business Administration - Marketing program will be asked to select a specialization in their third semester. The specialization begins in the fourth semester of the program in the areas of:

• Marketing Management
• Event Marketing Management

Students successfully completing one of these specializations will receive an advanced diploma in Business Administration - Marketing.

Professional Affiliation and Industry Associations

• American Marketing Association
• Canadian Marketing Association
• Canadian Professional Sales Association
• Interactive Advertising Bureau of Canada
• Greater Toronto Marketing Alliance
• Ontario Colleges Marketing Association

Co-operative Education Program

Opportunities for co-op placement and involvement with employers in internship programs are integrated into the marketing program.

During the third semester, students will have the opportunity to apply for admission to the co-op option. Co-op provides the student with the opportunity to secure a paid work term between academic semesters. The student has a shared responsibility for securing employment opportunities. The co-op option allows students to combine classroom learning and real-world experience. Students must meet co-op entrance requirements in order to be considered (see Student Advisor or Co-op Co-ordinator for details).

Co-op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.
 

The Importance of Learning Skills

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following universities and colleges:

Toronto

Ontario

U.S.

Curriculum

Professional Options

Select one:

Professional options are offered based on subject enrolment.

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