Business Administration - Marketing (Event Marketing Management)

Program Description

Business Administration - Event Marketing Management Specialization*:

Event Marketing Management is one of the fastest growing fields of marketing. Learn how to create experiences that build value for your customers and their guests. Event Marketing Management encourages companies to creatively communicate ideas to reach their target audience. As part of the program, you’ll be assigned an internship position with an industry client and assist in planning and executing a real world event. You will continue to develop your leadership skills through industry and faculty mentoring. Acquire professional certification and training in Smart Serve, First Aid and CPR.

* As a student of this program, you will obtain industry certifications at a fee. This measure is vital to the program curriculum and contributes to your professional experience.

Are you...

• An excellent organizer
• An effective communicator
• Responsible and dependable
• Enthusiastic
• Able to see the big picture
• Detail oriented
• Comfortable with non-traditional learning
• Committed
• Possess excellent communication skills
• Dedicated
• Team oriented
• Flexible (events take place out of class time, in the evenings and weekends.)

Admission Requirements

Program Eligibility:

• Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
• Grade 12 English: ENG4(C) or ENG4(U)
• Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)

Note: Although not required for admission, keyboarding skills and/or any computer graphic skills are helpful.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Your Career

Prepare yourself for the challenging world of marketing and communications with Seneca’s Business Administration - Marketing program. With this three-year advanced diploma you’ll be prepared for a variety of career options including, Marketing Manager, Marketing Coordinator, Account Manager, Product Manager, Brand Manager, Digital Marketing Manager, Interactive Marketing Manager, Market Researcher, Event and Trade Show Marketer, Sports Marketer, Sales Account Manager, Retail Sales Manager, Digital and Traditional Media Buying and Planning, and Media Sales Manager. Small Business Owner, Search Engine Account Marketing Manager, and Web Content Manager.

Specializations

Industry is constantly looking for competent and highly skilled creative people. As a student in the Business Administration - Marketing program you will select a specialization in your third semester. The specialization begins in the fourth semester of the program in the areas of Marketing Management or Event Marketing Management.

Co-operative Education Program

During the third semester, you'll have the opportunity to apply for admission to the coop option. Co-op provides you with the opportunity to secure a paid work term between academic semesters. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered (see Student Advisor or Co-op Coordinator for details).

Co-op marketing related positions may be in sales, retail, event and trade shows, promotional activities, call centres and customer service, among others.

Professional Affiliation and Industry Associations

• American Marketing Association
• Canadian Marketing Association
• Canadian Professional Sales Association
• Interactive Advertising Bureau of Canada
• Greater Toronto Marketing Alliance
• Ontario Colleges Marketing Association

As a student of this program, you will be required to purchase a membership in the Marketing Association of Seneca College (MASC) a collegiate chapter of the AMA. This measure is vital to the program curriculum and contributes to your professional experience

Diploma to Graduate Certificate Programs

Through transfer agreements, graduates of this Seneca College program may be eligible for credit in the following Seneca Graduate Certificate Programs:

• Brand Management
• Green Business Management
• International Business

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

Ontario

Canada

U.S.

International

Curriculum

Our curriculum may change, so you stay current with the industry.

Please note: Students successfully completing the Business Administration - Marketing program specializing in Event Marketing Management, will graduate with an advanced Ontario Diploma in Business Administration - Marketing.

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